The true story of a young man who turned a tiny vegetable store into a nationwide franchise. Based on a book published in 2003 about Lee Young Suk's life. He started his vegetable stand in 1998 and eventually expanded it to 33 stores around South Korea.

• Kim Young-kwang
• Ji Chang-wook
• Wang Ji-hye
• Oh Jae-moo
• Park Soo-jin
• Hwang Shin-hye
• Lee Se-young
• Park Won-sook